Designing the language of trust and power.

We give communicators the strategy and structure to make every message count.

We help communication leaders and teams design clear, strategic communication plans for PR, marketing, executive, and internal communication.Our framework is built on trust because communication works best when people believe in it.

We partner with PR, marketing, executive, and internal communication teams to audit how they communicate through a framework of trust.We start by asking a simple question: what does trust mean for your organisation and your audience?From there, we examine your communication systems, messages, and decision-making to uncover how trust is built, maintained, or lost along the way.The result: a communication strategy your team believes in, and your audience can trust.

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Building communication strategies for trust.

Learn the framework.
Build the skill.
Apply it immediately.

Our public workshops bring the Signpost framework to communication professionals who want to strengthen how they plan, lead, and build trust through their work.Each session is designed for PR, marketing, executive, and internal communication practitioners who want to think more strategically and translate that thinking into action.You’ll learn how to:
*️⃣ Understand what trust means in the context of communication.*️⃣ Audit your current strategies and messages through a lens of trust.*️⃣ Design clearer, more intentional communication plans for your audiences.

Upcoming Workshops

Wednesday 26th November, 9:30am to 12:30pm at The Foundry

This public-beta workshop is for communication professionals who want to strengthen how they plan, lead, and build trust through their work.

Each issue of the Signpost newsletter analyses meaning and power through language.Every week, Signpost decodes the biggest news story to understand how political and business leaders use language to create meaning, enable power, and build trust.Get a clear understanding of the language of trust and power every week.

Decode the language of trust and power every week.

Meet the Expert

Imran Khan is a strategic communication consultant who helps organisations design messages that build trust.With over 15 years of experience across advertising, marketing communications, and editorial roles at TikTok, Google, Tech in Asia, and OMD — covering APAC and MENA — he works with communication leaders to decode how language creates meaning. He also helps organisations shape perception, reputation, and relationships through communication.Imran brings together strategy, semiotics, and practical frameworks to help teams design communication strategies that build trust and influence meaning. He holds an MBA from Hult International Business School, an MA in Creative Writing from LASALLE College of the Arts (Goldsmiths), and an Advanced Certificate in Learning and Performance (ACLP 2.0).